Art Direction/Design | Atmosphere BBDO
We created a digital experience for Gillette which gave the user just what they wanted in only a couple of clicks. Then we gave them so much more, by asking them a couple simple questions about their shaving practices; we were able to direct them to the shaving regimen that was just right for them. From there the user is able to read reviews, compare products and ultimately purchase their ultimate shaving package either as a one time purchase or as a monthly subscription to ensure they never have to shave with a dull blade or make a run to the drug store for shaving cream again.