Art Direction/Design | BBDO
FedEx was looking to promote its international reach and overnight shipping capabilities to the young, internet-savvy tech folks at SXSWi. To get their attention and still stay within our small budget, we created a food truck dressed as a FedEx delivery truck, delivering up a different international meal (for free) each day in packaging designed to mimic the FedEx boxes we all know. The result was over 500,000 unpaid impressions in just four days.