about
I’m a designer and senior art director with 20 years of experience turning complex briefs into clear, effective brand and customer experiences. I’ve worked at boutique studios, start‑ups, and global agencies, and I’m just as comfortable sketching concepts with a small team as I am guiding a cross‑disciplinary group for a Fortune 100 client.
How I work:
Lead with insight. I start by understanding user needs, brand voice, and business goals—then translate them into strong concepts.
Think in systems. From multibrand design libraries to packaging standards, I focus on rules that scale efficiently.
Stay hands‑on. I facilitate workshops, refine layouts, and sweat the details that make work feel considered.
Build transparency. Whether mentoring juniors, partnering with strategy, or shaping pitch decks, I ensure everyone sees the “why,” not just the output.
What I bring:
Creative and art direction across digital, brand, and campaign touchpoints
Scalable design‑system and identity expertise backed by data‑driven problem‑solving that lifts engagement and conversion
Storytelling that turns ideas into winning pitches and memorable launches
Calm, collaborative leadership that keeps projects on track—even under tight timelines
Grounded in timeless design principles and informed by research, I create work that performs—whether it’s a digital product, an omni‑channel campaign, or a retail experience. If you need a creative lead who can carry a project from concept to launch without losing the thread, let’s talk.
Clients/Accounts
Past/Present
AT&T · Benefit Cosmetics · Amore Pacific Group · FedEx · Citi · GE · Gillette · HP · Janssen · Johnson & Johnson · King Arthur Baking · Lowe’s · Starbucks · Visa · WebMD, among countless others.